In the past five years, we've seen the rise of the creative resume, digital CVs and the increasing need to have an online presence. You might even hear people refer to a person as a 'brand'. Statements like 'what's your digital brand?' and 'how are you propositioning yourself in the digital job market?' are not uncommon.

Whether you're currently looking for a new job or are happily employed, it's advisable to do a professional digital detox at some stage. Having a strong professional presence online can help with not only with securing a new role, but aid in securing promotions too.

Here are some tips to consider for maintaining your professional online presence:

Do a Privacy Checkup

It’s more than okay to have a personal life separate from your work life — just have a think about what you want potential employers to see before making something personal public.

Be Consistent

Make sure your resume reflects your digital profile (especially on LinkedIn) – job titles, companies, dates and projects should all be consistent, online and offline. Honesty is one of the highest-rated qualities that employers look for so don't fall short by telling fibs at this stage.

Keep your Goals in Mind

Is your digital presence matching up with your real-life career goals? Make sure you’re engaged with the right content and websites for your industry and be sure to look for real-life opportunities such as networking events as well. Don’t just do anything and everything — make sure what you’re doing has the right impact and adds value to what you’re trying to achieve in the world of work. Employers will notice.

By Elaine Mead