For modern professionals, a LinkedIn profile is almost as essential to have as the more traditional CV or resume. It's a way to be noticed, a way to connect and a way to showcase skills and experience to a large audience; in fact, it exceeds the CV in the number of functionalities and possibilities connected to it.

While you might want to pat yourself on the back for having a LinkedIn profile right about now, it should be emphasised that simply 'being there' is not enough. Profiles that aren't complete or up to date are just as bad – or perhaps worse – than non-existent ones.

Being aware of the pitfalls is the first step in building a positive presence on LinkedIn.

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