You know you're living in the 21st Century when 'brand' invariably carries the word 'personal' before it. While we might not care to think of ourselves in terms of something you'd pick up at your favourite clothing outlet, personal branding and messaging is an important if not essential part of creating a modern professional identity.

Successful branding is about tying your professional skills and attributes with your interests and personality into one cohesive message. Here's how to hit the 'refresh' button on your personal brand in five easy steps.

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